Welcome to The Cold Hearted Co. – A brand that's dedicated to embracing rebellious design. I'm Allie Laing, the designer behind it all! The whole idea that fuels The Cold Hearted Co. is doing whatever it takes to get where you want to be, but always doing good in the process. It stands for not being afraid to take risks, knowing you can create your own rules rather than follow traditional paths, and can be a total badass while still figuring out what the hell you're doing.
I'm a designer who's motivated by social change, positivity, equality & female empowerment, all of which play a huge role in my personal style. You should be ruthless when it comes to your daydreams, and that's what this brand reminds me each day.
I've always had a passion for forming meaningful relationships with people, which led me to whole-heartedly dive into creating for small business owners who had huge visions. From there, my work has evolved to unconventional branding, illustration, murals, and product design! People > Projects is my constant attitude in this industry.
Odds are you've seen one (or seven) of my stickers on someone's Hydroflask, you've seen my art around Nebraska, or we haven't met yet! Regardless, I'm so glad you're here. I hope this brand brings you joy, inspires you to do more good but take no shit, and reminds you it's okay to not grow up too fast.